Rubric: The best invetion ever, and how to advertise it
Quantitative Results:
This element has a Badge
1.Is the idea completely original or does it remind you of something you've heard or seen before? (For example in a movie, series or comic) (6.25%)
1
Not original2
Not too original3
Somehow original4
Quite original5
Completely original 2.Would you buy this product? (6.25%)
1
No way!2
I'm not quite sure3
Maybe4
Definitely! 3.Do you think they have correctly explained the function and characteristics of the product? (6.25%)
1
No, they don't2
Not quite good3
Quite good4
Very good4.Do you think that the form of the product suits its function? / Do you think its packaging or form is attractive and original? (6.25%)
1
Not at all2
Somehow but not too much3
Yes4
Definitely!5.Do you think that graphically it is a well presented product? Do you think they have used the right software to create it? (6.25%)
1
No2
Not too much3
Somehow it is/the did4
Absolutely6.Do you think the team has worked above average to create it? (6.25%)
1
No2
Not too much3
Somehow they did4
Definitely7.Do you think the advertising campaign is effective? (6.25%)
1
Not at all2
Not quite effective3
Somehow effective4
Yes it's effective8.Is the slogan original, catchy and effective? (6.25%)
1
There is no slogan2
It's copied (not original)3
It's not too effective4
It's quite good5
It's great!9.Is the print ad original? (6.25%)
1
Not at all2
Not too much3
Somehow original4
It's quite original5
It's very original10.Is the print ad well designed? (6.25%)
1
There is not a print ad2
Its a mess!3
It's not very good4
Not bad, but not quite good5
It's quite good6
It's very good11.Do you think the group has worked above average to create it? (6.25%)
1
Definitely not2
Not too much3
It's on average4
It's above average5
It excels over all of them12.Is the TV commercial well explained? (6.25%)
1
They didn't do it2
I didn't understand what they wanted to do3
It is well explained4
Cristal clear13.Do you think the commercial encourages the purchase of the product? (6.25%)
1
Not at all2
Not too much3
Yes it does4
Definitely! I'd run to the shop to buy it!14.Do you think the comercial it's more original than the average of the ads you've seen on television? (6.25%)
1
It's not original at all2
It's on average3
It's above average4
It's really original and innovative15.Do you think the overall presentation of the project has been good enough? (6.25%)
1
It was disappointing2
The should have rehearsed more3
It was quite good4
It was more good than enough16.Do you think this project is better than yours? (6.25%)
1
Not even close2
Not better but not worse3
I have to admit that it is better than ours 4
Much better than ours This item is necessary to pass the rubric